This project created an identity for a bikeshare company based in Montréal, with a lively, energetic personality. The key idea behind this identity was to bring a vibrant, outdoorsy feel to the brand, making bikesharing more than just a convenience, something to be enjoyed. The name Yelo is a fusion of the French word for bicycle “vélo” and the energetic colour yellow. Bold, wide typefaces were used as a way to further convey the vibrant energy of the brand.

(Student concept completed at Shillington College)