Trusst.AI

The identity for Trusst.AI was built around not taking things too seriously, with fun copy, and pink hues kept from their previous identity. Trusst.AI offers an automated CX platform, with one of their main USPs being the ability to ask anything of your customer data, and have your questions analysed and answered by an integrated AI agent. We kept it converstional and human, leaning into a bright, positive feel for the brand as a whole.

This was a Refract.group project, done in collaboration with Tia MacGillivray and Lan Hoang

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