All Projects

Kaizn


Refract
2025

A bold identity developed to stand out among the crowd. Kaizn supplies and develops software for contact centres, ensuring clients always have what works best for them. The Kaizn brand is built from strong colours that assert knowledge, without being overbearing or dark. A brand that cuts through chaos, sparks trust and proves that technology doesn’t have to be complicated to create impact.


This was a Refract.group project, done in collaboration with Tia MacGillivray and Lan Hoang


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Copyright
Luca Bradfield
2025